B.Sc. · Undergraduate
Marketing & Global Business
- Degree
- B.Sc.
- Level
- Undergraduate
Programme overview
A program that combines marketing strategies with international business practices, preparing students to compete in a digital-first global economy.
Curriculum
Year 1
6 courses- 01Principles of Marketing
- 02Consumer Behavior
- 03Business Communication
- 04Business
- 05Mathematics
- 06Microeconomics
Year 2
6 courses- 01Digital Marketing
- 02Market Research & Analytics
- 03Sales Management
- 04Branding &
- 05Advertising
- 06Global Trade Fundamentals
Year 3
5 courses- 01International Marketing Strategy
- 02Cross-Cultural Business
- 03Supply Chain & Logistics for
- 04Marketers
- 05Marketing Technologies
Year 4
3 courses- 01Strategic Brand Management
- 02Capstone Project in Marketing
- 03Marketing Consultancy
Internship
1 courses- 01with Multinational Firms
Course lists are indicative and may be updated as the programme is accredited and reviewed.
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